Web Based Contact Management Software Offers Powerful Email Marketing Automation

Houston, Texas (PRWeb) February 13, 2007 -- SalesNexus, a leading provider of web based contact management software solutions, has added a powerful new automated email marketing capability. The new email automation function, available only to current SalesNexus Premium Edition subscribers, is web-based contact management software program that allows users to automate ongoing "touch" or "drip" email marketing campaigns for specific contacts, or whole lists of prospects and customers, with just a few clicks.


Using the SalesNexus on demand contact management software system, clients can easily generate professional quality emails and build ongoing campaigns to send these email communications to prospects and clients automatically, in the proper sequence, over the course of days, weeks or months.

"Our new email marketing automation capability makes nurturing prospects and customers virtually effortless," says Craig Klein, President of SalesNexus. "It's been proven that it takes multiple "touches" to truly get a prospect's attention. Now SalesNexus clients can build campaigns that provide that touch automatically, in exactly the sequence most appropriate."

"Most clients struggle with ongoing marketing campaigns due to the difficulty of pulling together the right list of contacts, and the periodic nature of this type of marketing causes it to fall through the cracks," adds Klein. "This new capability allows a business to ensure that their customers and prospects are receiving the right messages at the right times, without distracting high-value sales and marketing employees with the execution of the campaigns."

Mark Elliott, of Zeno Document Imaging Systems, says his business was struggling to service all of its clients appropriately before it implemented the SalesNexus' email marketing automation function. "We have very high-value clients that may not hear from a sales rep for a couple of months or more," explains Elliott. "We also struggle to nurture lukewarm leads appropriately and sometimes lose them to the competition because our sales team is focused on the big, hot opportunities on their plates. We've now implemented the SalesNexus system and it really works," says Elliott. "We hear from existing clients about additional services more often and our pipeline of new business is growing because we can effortlessly educate new prospects so they more quickly reach the point of confidence they need to move forward with a purchase."

Jonathan Mitchell, of U Can Prep, also gives the new email automation function rave reviews. "It's so easy! I schedule an entire campaign once and emails go out automatically, even while I'm on vacation," says Mitchell.

The SalesNexus system enables the user to create unlimited automated email marketing campaigns and specific email pieces. Each campaign can then be applied to contacts one at a time, as they come in, or in mass to whole groups of contacts at once. Once the campaign is scheduled, it's completely automatic, with no additional input needed from the sales or marketing team. SalesNexus also enables management of opt-in lists to ensure clients follow best practices in email marketing.
"We had many emails that we had put together over several months and our sales reps would send them out selectively to one customer at a time." said Elliott. "Now we're leveraging those messages into a comprehensive client nurturing and prospect education series."

For more information on any of the SalesNexus line of web based contact management software solutions, visit www.SalesNexus.com or call 1-800-862-0134.

About SalesNexus
Based in Houston, Texas, SalesNexus is a leader in online contact management software solutions. The company's hosted CRM service offers a reliable, secure, and user-friendly product that businesses around the globe have come to rely on for their CRM needs. SalesNexus is built on the premise that businesses win when their sales staffs implement best practices through efficient contact management solutions.

###